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12 Best WordPress Newsletter Plugins

Last modified: July 18, 2021


When it comes to marketing your brand, you need to use one of the WordPress Newsletter plugins. This will allow you to collect email addresses and sometimes send content to your audience via email on a regular basis. Email marketing, such as newsletters, are an excellent way to grow revenues. Research has shown that for every $1 spent on your email marketing, you’re going to get back roughly $44 in revenue. This is the highest ROI for any digital marketing channel you could use.

Of course there are several laws and regulations that you must follow across the world. Canada has one of the most stringent email marketing laws. For those who collect emails from across the world, it is really important that your website follows the tightest email laws. However, you can’t go wrong if you follow these simple rules:

  • You tell people that you’re collecting their personal details.
  • You link to a privacy policy in the signup process.
  • After details have been entered, you send a confirmation email to your new subscriber.
  • Data collected must be essential.
  • You tell your subscribers what you’re collecting, what content you’ll send and finally how often you’ll communicate with them.

Why Should You Use One Of The WordPress Newsletter Plugins?

There are many software solutions available that allow you to collect emails and send newsletters. Some of these aren’t plugins. However, the problem is that these can sometimes slow down your website and look unattractive on your website. WordPress Newsletter plugins are designed to integrate within your WordPress website to improve conversions. You can have better control on text, style and branding in the plugin.

In addition, many WordPress Newsletter plugins allow you to use third-party email marketing content to help send content. However, that doesn’t mean that you have to use those. There are some advantages for this, namely that their mail server reputation is high enough that your mailings don’t get blocked by servers. But if you want to keep everything to your server, there are options for this as well. This will often mean that your mail campaigns are delivered faster.

You can also buy WordPress Newsletter plugins that can help you design campaigns. These can be sent out manually or automatically, depending on your specific needs. You should also look at the triggers for sign up forms. Some will only offer exit intent, but others will offer you dozens of behaviors that can trigger the signup form to display.

So, which WordPress Newsletter plugins do we recommend? Here are our suggestions.

Filter between free and paid




This free WordPress newsletter plugin offers lots of functionality that makes it a great option for those on a tight budget. It is easy to install and setup and allows you to create beautiful forms. In addition to collecting emails, you can send an unlimited number of emails to an unlimited number of subscribers. You can be sure also that you’re keeping your domain reputation high as there are subscription spam checks.

When sending campaigns, Newsletter will send out about 12 emails per hour, about the same as your blog can manage. You can also target subscribers based on their list or other data with combinations like ‘all in’, ‘not in’, ‘at least one of’ and so forth. This allows you to keep audiences engaged with your email without upsetting them by sending them irrelevant content. You can see the results thanks to the statistics included with the plugin.

You can also be sure that you’re following the latest email marketing laws. The plugin is GDPR ready, can include links to privacy policy, single and double opt-in options.

Newsletter Highlights:

  • Compatible with all SMTP plugin.
  • Can be integrated with BuddyPress.
  • Newsletters can be sent with HTML or text.
  • Free plugin with lots of possible free integrations for extra functionality.

ALO EasyMail

ALO EasyMail

Another free plugin available from, this is a simple plugin that offers maximum functionality. You can write and send newsletters simply by writing posts, selecting the recipients and then sending them in batches. The software collects emails and sends them in groups every five minutes until sending has been completed.

In addition to sending email newsletters to your audience, you can grow and manage your list from inside your WordPress plugin. This plugin allows you to subscribe an unlimited number of people, and if you’ve already got subscribers on another mail platform, then you can import them using a CSV file. Then you can manage these from your dashboard, separating subscribers into specific groups.

In the statistics page, you can see how many people have opened your mailings, and clicked on any links you’ve included. You can also see who has bounced and remove them from your list to keep it clean. You can also send re-permission campaigns to check you’re not sending emails to accounts that are no longer active/don’t want your content any more.

ALO Easy Email Highlights:

  • View your newsletter campaigns statistics to see if you’re meeting expectations.
  • Privacy policy checkbox in the subscription form.
  • Manage your subscribers inside your WordPress website.
  • Free plugin.
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optinly newsletter plugin

Optinly is your go-to WordPress newsletter plugin that allows you to capture leads and build your audience base seamlessly. What makes this plugin special is its goal-based marketing approach that allows you to create popup campaigns in under minutes. You get to choose from the pre-existing marketing goals, the appropriate popup templates and then go live. 

Also, the plugin comes with an in-built WYSIWYG editor that allows you to customize popups just the way you want to – there’s no need for you to have any previous development or designing experience! The advanced popup triggering options help you share a moment with your website audience and later convert them into subscribers/customers. 

The option to seamlessly integrate with 10+ email marketing platforms comes as another remarkable feature of Optinly, not to mention a forever free plan the plugin offers to its users. 

Optinly Highlights

  • Pre-existing mobile responsive WordPress popup templates. 
  • Multiple types of popups to choose from (fullscreen overlays, floating sidebars, etc,)
  • Popup transition effects (fade-in, zoom in, backin up and flip in) for better engagement and conversion rates.
  • Clean user interface for creating popup campaigns with zero hassle.
  • In-depth analytics dashboard that lets you know popup campaign insights like clicks, views and conversions.
  • Integration with 12 top email marketing platforms at once.

Final Word: The Top 12 WordPress Newsletter Plugins

The top 12 WordPress Newsletter plugins are varied in their functions and their price. Each have their own merits and it depends on your needs and skill level when deciding which one you want to have on your website. Have a look at the list above again and choose which is best for your next WordPress project.

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