How To Change The Logo In WordPress

How To Change The Logo In WordPress

Last modified: February 4, 2020

FAQ
bluehost

Don’t stick with the basic logo that WordPress gives you. You need to identify your brand with your own unique logo. It will improve conversions and build trust with your audience.

So, how can you change the logo in WordPress? Here is a quick guide.

Step One: Access Your WordPress Dashboard

Log into the backend of your WordPress dashboard using your credentials.

Step Two: Go To The Customise Area

Next you need to go to the customize area of your website. To get here, go to the ‘Appearance‘ then ‘Customize‘ page. Click on this and it will take you to a new page.

Step Three: Find The Site Identity

You now need to find the Site Identity options. This should be on the left hand side of the page in the small menu.

Somewhere on this tab, there should be a site logo option. Click on the ‘Select logo‘ option. It will open up a dialogue box.

Step Four: Find Your Logo

In your media library find your logo. If you haven’t uploaded it yet, you will need to go to the ‘Upload Files‘ tab and then find the logo on your local drive to upload it.

If you’ve already uploaded your logo and found the image in your media library, or once you’ve uploaded it, then you just need to ensure it is selected.

This should be done automatically if you’ve uploaded your logo from the local drive.

Step Five: Optimize Your Logo

Next you need to optimize your logo. Create a title, caption, alt text and description. Include your keywords in all items. You can also crop the image to make it appear more tight on the page.

When you’ve completed the changes you can click on the ‘Choose Image’ button. This will insert the image as your logo. It will appear in the header of your website, clearly identifying your brand.

You should be able to see the change on the live preview on the right-hand side of the screen.

Step Six: Confirm Changes:

Now you need to click on the ‘Save & Publish‘ button at the top of the customize page. This makes your changes live on the website.

Important Tips For Your Logo

Follow these tips to optimize your logo:

  • Keep your logo as small as possible, it only needs to be about 150×150 pixels at most. This reduces load time and improves site speed.
  • You might want to remove your site title and tag line if these are part of your brand’s logo. Otherwise they can be included twice, which looks unprofessional.
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