What is Email Marketing?
Last modified: February 23, 2020
Email marketing is a common, and highly successful marketing avenue that basically delivers content about the brand to the inbox of subscribers. Email marketing is one of the most legislated digital marketing forms due to concerns over privacy and the use of data. Breaking laws can result in fines that can ruin businesses.
However, when it is correctly used, email marketing is highly lucrative. For every dollar spent on email marketing, businesses can expect to make more than $38 back.
Email marketing can be conducted through third party applications or directly on WordPress websites. You will most likely need a plugin to help you make your email marketing campaigns a success. Here are some tips to make your email marketing more successful.
1. Continuously Grow Your Email Marketing List
You need to ensure that you are continuously growing your mailing list (the number of people who have given you permission to send content to them). On average, businesses expect only 10-20% of audiences to read an email and only about 1-2% to complete a purchase.
For those businesses with a low profit margin, this can be a really low ROI. So you need to continuously grow your mailing list. Use sign up forms on your website and ask customers if they want to join your list.
2. Send Content On A Regular Basis
It is important to send content on a regular basis, at least once a week. This stops audiences from forgetting your brand name. If you’re struggling for content ideas, always think about publishing news articles, blog articles, latest sales, testimonials, brand news and more.
Try not to over send content either. Sending content every day can result in poor engagement with audiences and this can result in many people unsubscribing from your mailing list.
3. Test Content All The Time
To make sure that you’re getting the best results from your email marketing, always test your content using split testing (also known as A/B testing). This is when you give one audience one email and another audience a different email. The two emails should have a small difference, like a different image, call-to-action button color or position of the button.
You should analyze results and then use the most successful email design to get better results and higher rewards from campaigns.