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How to Add Ads.txt File in WordPress

How to Add Ads.txt File in WordPress

Last modified: April 26, 2022

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Are you looking to create and manage an ads.txt file on your WordPress website? This file protects you from ad fraud and it can also help you to improve your ad revenue. This article shows you how to add ads.txt file in WordPress to improve user experiences and the website’s performance.

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What is Ads.txt File?

The ads.txt file will allow publishers to declare who can sell ads on the website they own. The file initiative was created by a non-profit organization that was trying to improve advertising standards on the website. The initiative is supported by Google and their advertising platform as well as others.

Why is the File Important?

One of the main reasons why you might want to add the ads.txt on your website is that it can help you reduce ad fraud on your website. Ad fraud is responsible for millions of dollars of damages every year. There are numerous ways that this is done through domain spoofing, fake clicks, fake impressions and more.

The file is designed to improve transparency within the advertising to allow publishers to declare who can sell ad inventory.

How Does Ads.txt Work?

Ads.txt is a simple file that tells people who can display the ad on the website. It is a public file that allows anyone to see if the publisher has permission or not to sell that advertising space on the website or not. The data can be crawled, stored and searched by all advertisers, publishers and resellers with ease.

If a website is going to be displaying ads through Google Adsense, DoubleClick or Ad Exchange, then it is highly recommended that an Ads.txt file be added to the website.

How to Add Ads.txt File in WordPress

The first thing that you need to do is to install and activate the ads.txt manager plugin. This is a simple process that requires you to click on the ‘Plugins’ option within the WordPress dashboard. You can then click on ‘Add New’ and search for the plugin.

Once activated on your website, visit the ‘Settings’ and then ‘Ads.txt’ page to configure the plugin settings.

Within the settings, you can then declare the individual platforms or resellers that you’re allowing to use your website.

It is really that simple. It doesn’t take much time at all. Be sure that when you’re adding the Google or other advertising details that you include your own publisher information and not some default publisher information, which is often a major error caused by brands when they’re first starting out.

Final Word: How to Add Ads.txt File in WordPress

Above are the simple instructions on how to add ads.txt file in WordPress. The simple process takes just a few seconds and you can be finished with the work in no time. The simple fix allows you to avoid missing out on revenues and can help you be part of a bigger platform and earn more revenue through better advertising programs. And there are other plugins, like this one, that can also help you.

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