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What is AMP?

Last modified: February 24, 2020


Accelerated Mobile Pages (AMP) is a web component framework and publishing technology developed by search engine giant Google. Its aim is to provide a better user experience on the internet by providing websites that can be viewed fast and conveniently on mobile devices.

How AMP Pages Work

AMP enabled pages are published online just like any other website and are displayed perfectly by the most commonly used browsers.

When a standard website has an AMP version, there is a link placed inside the HTML source code for the standard page that directs users to the AMP version if it is needed.

AMP pages are discoverable by search engine bots and other bots from referring websites. These sites can choose to link directly to the AMP page or to the standardized pages.

The Advantages Of AMP Pages

The performance of AMP pages can be significant compared to those in the standard performance. Google has done some analytics that has found that AMP pages can load in less than one second and often contain less than a tenth of the data that standard pages have.

Other research has found that mobile page loading times can be reduced by an average of 75% and some research has found that AMP pages are more than three times faster than non-AMP pages.

Therefore, the advantages are clear that your website will be faster with AMP pages. This is of great benefit as speedy websites offer better user experiences to visitors. This can lead to greater conversions and higher order values.

At the same time, you can expect that your website will rank higher on Google and other search engines. This can offer you higher levels of traffic which will lead to a greater number of sales.

How To Get AMP Pages

There are numerous ways to get AMP pages for your website. There are themes and plugins that can help you convert your website into AMP pages. Or you can speak to a developer who has experience in developing AMP sites and get them to convert your website.

It is important to note that Google has said it will check AMP pages against standard pages to ensure that the same content is on both. Although a small number of differences are allowed.

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