What are Custom Fields?
Last modified: July 12, 2020
Custom Fields can be a great way to get lots of useful information about visitors to your site. They can be used across your site, from your cart/checkout to a signup form on your website. Learn more about custom fields here.
What Can Custom Fields Be Used For?
Custom fields can be used to collect information from the visitor/website user when they send information from your website. Custom fields can collect whatever information you can legally collect from the visitor. For instance, if you offer personalized services, you can collect the personalized item within the custom field (i.e. name, age, preferred color, etc.).
Custom fields can be collected in numerous different formats. For instance, you can collect information in various formats such as: text, number, date, time, etc.
Can Custom Fields Be Used In Email Marketing?
Depending on how you’re conducting email marketing campaigns, you can use custom fields in your campaigns. The custom fields need to be useful. Many data protection laws across the world state you should only collect information that you need to provide a service to the customer.
Therefore, using custom fields within email marketing is the perfect opportunity. For instance, the custom field could be a person’s birthdate and this can be used in specialized email marketing campaigns.
Does The Customer Need To Supply The Custom Field?
No. The custom field could be used by your marketing team. They could add information like lifetime value, last order date, subscription date, referral source etc. to identify key marketing metrics of your customers. This can then be used to segment email marketing lists and build strong, profitable campaigns.
This does require you to add the data in later, but custom fields can be hidden from the visitor and made only visible to you.
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